Technology and Social Networking App
Type
Advertising, Branding, User Interface
Timeline
2021
Intro
Swipr is a social app startup focused on building relationships through digital connection. Founded in 2020, Swipr has reached over 800k users and 10 million downloads across 160 countries.
Context
This was a contract project during my university studies with Swipr’s marketing and product teams. I worked alongside a senior designer, an advertising manager, and the engineering team to build a consistent visual and interface system for the mobile app. The focus was on creating scalable advertising assets and establishing an atomic design foundation in Figma.
Deliverables
Mobile app UI component system
Typography and color guideline for branding
Motion studies for brand behavior
Marketing campaign banners and social media assets
